Thank you for subscribing!
You will be one of the first to know about the lastest news and promos from MAGWAI.
OUR STORY
In 2016, 2 ocean-loving colleagues, Czar and Maffy, learned that the sunscreens that are widely available in the Philippines are toxic to corals. They went looking for reef-friendly alternatives but these weren’t easily available locally. This was unfortunate as the Philippines sits at the heart of the Coral Triangle. To help protect the coral reefs and ocean life, they then took on the challenge of developing a locally made reef-safe sunscreen.
MAGWAI started with Reef-Safe Sunscreen, which aims to reduce the chemical pollution that is harmful to corals. And their search for ocean-friendly alternatives has also led them to develop more products that show some love for the marine life instead of causing harm to it such as plastic-free Shampoo Bars multi-purpose towels made of recycled plastic bottles.
OUR MISSION
Our mission is to pioneer marine-friendly personal care products that allow consumers to switch to alternatives that are sustainable, effective, and accessible.
OUR CORE VALUES
Planet First. All things we do are for the planet. We push the frontier with our products to help create a better future for the planet.
Creativity. Creativity is our breeding ground for innovation. We celebrate unconventional ways that make the most impact.
Transparency. We do what we say and we show what we do. Both to our customers and to ourselves.
Customer Obsessed. We create product experiences that customers love.
Empowering. We value the courage to speak up. We create an environment that allows everyone to thrive.
Bias for Action. We don’t just settle for good ideas, we make them happen. We are not afraid to roll up our sleeves and take action even in the face of uncertainty.
MAGWAI MANIFESTO
To swim in the ocean
is to be awash in wave upon wave of wonder.
To come face to face with the strange and the spectacular.
The colorful cast of creatures who call this universe their home.
As for the rest of us, we are the outsiders.
The transient travelers.
The self-invited guests stepping into territory
not our own.
Yet the ocean welcomes all in its unselfish embrace.
Generous with its beauty.
Ever-ready to immerse visitors in a world of infinite astonishments.
At MAGWAI, we make sure that we don’t overstep that gracious welcome.
We believe in traveling the seas responsibly,
with a reverence for the local life and their traditions.
For us, to swim in the ocean
is to feel wave upon wave of respect for it.
To be awash in the need to protect it.
So that when we come face to face with the strange and the spectacular, we know that this
universe of endless living color will always be their home.
MAGWAI.
Protecting the colors of the reef.
SUBSCRIBE TO OUR NEWSLETTER!
Get updates on promos and other news from MAGWAI